Management accounting en control
Kleine prijsverhogingen verhogen winst aanzienlijk
Loo, drs. D. van de | Verbruggen, R.W.
Tijdschrift Controlling, 2013
Sommige uitdagingen zijn zo lastig dat controllers zich er liever de vingers niet aan branden. Bij veel beleidsuitdagingen bieden gemiddelden, benchmarkts, wetenschappelijk onderzoek en stappenplannen uitkomst. Maar bij prijsbeleid zijn we weinig hulp tegengekomen. Is prijsbeleid een brug te ver voor controllers? Moeten marketeers, toch al geen rekenaars, het zelf maar uitzoeken?
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