Algemeen
Moderne verschillenanalyse richt zich ook op sales
Mooren, Th.
Tijdschrift Administratie, 2011
Inzicht in kosten en opbrengsten is de administrateur niet vreemd. Hij is in staat daar een gedetailleerde verschillenanalyse op los te laten. Wat inkoop en productie betreft zit het wel goed. Veel minder duidelijk is echter het werkelijke rendement van marketing- en verkoopinspanningen. Basisvragen als: hoeveel klanten zijn verantwoordelijk voor het grootste deel van de winst, wat is de totale brutomarge per klant? kan finance vaak niet beantwoorden. Laat staan het verklaren van verschillen tussen begrote en gerealiseerde omzet. Een sales activity management biedt gedetailleerde informatie en is vrij gemakkelijk te realiseren.
Deze auteur publiceerde ook
Mooren, Th. | 2011
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Management accounting &am...
Mooren, Th. | 2012
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Mooren, Th. | Tonneyck RA, E.E.M. | 2010
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Algemeen
Mooren, Th. | 2011
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